Privacy Policy
Last updated: October 4, 2026
Ridgeforth ("Ridgeforth," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit ridgeforth.com (the "Site"), fill out our forms, book a call, or communicate with us by phone, text, or email, and how we use and protect it.
1. Information We Collect
Information you give us:
- Contact details: first and last name, email address, phone number
- Business details: company name, website, your role, annual revenue range, monthly lead volume, type of work, current software or CRM, business challenges, and timeline
- Appointment details when you book a call
- Anything you tell us on a call, in a text, in an email, or through our website chat
Information collected automatically:
- Device and browser information, IP address, general location, pages visited, and how you arrived at the Site (including campaign or referral information such as UTM parameters)
- Cookies and similar technologies used to operate the Site and understand how it is used
Call and message information:
- Calls to or from Ridgeforth may be answered or placed by an AI voice assistant and may be recorded and transcribed. We tell you this at the start of the call.
- We keep records of text messages and emails exchanged with you.
2. How We Use Your Information
We use your information to:
- Respond to your inquiries and schedule, confirm, reschedule, and remind you about appointments
- Prepare for and conduct strategy calls and provide our services
- Contact you by phone, text message, and email about your inquiry, appointment, and our services, where you have given consent
- Operate AI assistants that answer and place calls and messages on our behalf
- Improve our Site, services, and communications
- Measure which marketing channels bring visitors to the Site
- Comply with legal obligations and protect our rights
3. AI Assistants and Call Recording
Ridgeforth uses AI-powered assistants to answer calls, place appointment confirmation calls, and respond to messages. These calls may use automated technology and artificial or AI-generated voices. Calls may be recorded and transcribed for quality, training, and record-keeping. If you do not want to speak with an AI assistant or be recorded, you may end the call at any time and contact us by email at erik.pedre@gmail.com.
4. SMS / Text Messaging
If you provide your phone number and consent, you may receive text messages from Ridgeforth about your inquiry, appointments (including confirmations and reminders), and our services. Consent to receive text messages is not a condition of purchase.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP at any time to opt out. Reply HELP for help.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
- Text messaging originator opt-in data and consent will not be shared with any third parties.
The categories of information sharing described elsewhere in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. How We Share Information
We do not sell your personal information. We share information only:
- With service providers who help us run our business, such as our CRM and communications platform, calendar and scheduling tools, AI voice and chat providers, website hosting, and email delivery. They may use your information only to provide services to us.
- When required by law, legal process, or to protect the rights, safety, or property of Ridgeforth or others
- In connection with a merger, sale, or transfer of our business, subject to this policy
6. Cookies and Analytics
We use cookies and similar technologies to make the Site work, remember your preferences, and understand how visitors use the Site. We may also use advertising tools that help us measure and improve our ads. You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site work.
7. Data Retention
We keep your information only as long as needed for the purposes described in this policy, including providing services, maintaining business records, and meeting legal obligations. When it is no longer needed, we delete or anonymize it.
8. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Your Choices and Rights
- Opt out of texts by replying STOP.
- Opt out of calls by telling our assistant you do not want to be contacted, or by emailing us.
- Unsubscribe from emails using the link in any email.
- Request access to, correction of, or deletion of your personal information by contacting us at erik.pedre@gmail.com.
Depending on where you live, you may have additional rights under state privacy laws. We will respond to verified requests as required by applicable law and will not discriminate against you for exercising your rights.
10. Children's Privacy
Our Site and services are intended for business owners and are not directed to anyone under 18. We do not knowingly collect information from children.
11. Third-Party Links
The Site may link to other websites. We are not responsible for the privacy practices of those websites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date above. Your continued use of the Site after changes means you accept the updated policy.
13. Contact Us
Ridgeforth
Email: erik.pedre@gmail.com