Luna books 1 estimate for every 3 qualified calls she answers, or you don't pay your monthly fee until she does.
The full terms of the Ridgeforth Guarantee for fence companies.
How it works
- 1Guarantee period: your first 30 days after Luna goes live.
- 2Your target: the number of qualified calls Luna answers in that period, divided by 3, rounded down. Example: 30 qualified calls = 10 booked estimates.
- 3Your shortfall: if Luna books fewer estimates than your target, the difference is your shortfall.
- 4Catch-up period: your monthly fee is waived until Luna books enough additional estimates to cover your shortfall, for up to 60 days. Estimates booked during the catch-up period count only toward your shortfall. Once it's covered, your regular monthly fee resumes.
- 5If your shortfall still isn't covered after 60 days, you may cancel with no further fees owed.
What counts as a qualified call
An inbound call answered by Luna from a homeowner, property manager, HOA or business asking about fence work you offer (new installation, replacement, repair or gates) inside your service area. Not counted: spam, robocalls, sales or vendor calls; existing customers calling about a current job; callers only buying materials or asking for DIY pricing; wrong numbers, job seekers and out-of-area callers; repeat calls from the same caller about the same request (counted once); calls under 20 seconds where the caller hangs up before speaking.
What counts as a booked estimate
An on-site or virtual estimate Luna schedules on your calendar during a call or follow-up. It counts once booked, whether or not the customer later shows up or hires you.
To qualify
- Annual revenue of $400K or more, with residential or mixed residential/commercial fence installation
- Approved on your strategy call
What we need from you
- Your business line forwards to Luna for the full guarantee period
- Your estimate calendar has open slots (at least 6 per week) across your service hours
- You don't change Luna's booking rules, services or service area without telling us
- You don't cancel or decline estimates Luna books, except for reasons on the customer's side
- Your account stays in good standing
How we measure it
Luna logs every call and booking with a timestamp and recording. On day 30 we send you a report showing every call, whether it counted as qualified, and the reason for any exclusion. You can see your call log at any time. If Luna is short, your monthly fee is waived automatically. You don't need to ask. If month 2 has already been billed, we'll credit or refund it within 10 business days.
Disputes
We review every excluded call in good faith. If you disagree with how a call was counted, let us know within 7 days of receiving your report and we'll review it with you, recording included.
What we don't guarantee
Signed jobs, revenue or close rates. Those depend on your pricing, sales process and the customer. We guarantee what Luna controls: answering and booking.
Fine print
- The guarantee is a waiver of your monthly fee only. It has no cash value and doesn't apply to the setup fee, which is not refundable.
- The guarantee ends if you cancel service or don't meet the requirements in "What we need from you."
- One guarantee per company.
- These terms are part of your Ridgeforth service agreement and are governed by New Jersey law.
Ready to put Luna to the test?
Book your free strategy call and we'll map your setup live.